Our Privacy Policy

Effective Date: 01-Jan-2010

Welcome to Portraits by Bukool. We are committed to protecting your personal data in accordance with the Data Privacy Act of 2012 (RA 10173) and relevant rules issued by the National Privacy Commission of the Philippines.

This Privacy Policy explains how we collect, use, protect, and share your personal data when you visit our Site or avail of our photography and videography services.

1. What Personal Data We Collect

We may collect the following types of personal information:

A. Information You Provide Voluntarily:

Full name
Email address
Contact number
Event details (e.g., date, location, type of event)
Billing and payment information (if applicable)
Photos, videos, or other media you provide to us

B. Information Collected Automatically:

IP address
Browser type
Device type
Pages visited and time spent on the site
Cookies and similar tracking technologies (see Section 5)

2. Purpose of Collecting Personal Data

We collect and use your personal data for the following legitimate purposes:

To respond to your inquiries or booking requests
To deliver photography and videography services as agreed
To communicate with you regarding your booking or project
To send invoices, receipts, or updates about your service
To improve our website, services, and customer experience
For marketing and promotional activities (only with your consent)
To comply with legal obligations

3. Legal Basis for Processing

Under the Data Privacy Act, we process personal data based on one or more of the following legal bases:

You have given your consent
Processing is necessary for the performance of a contract
Processing is required to comply with a legal obligation
Processing is necessary for our legitimate interests, provided that your rights are not violated

4. Sharing of Personal Data

We may share your information with:

Service providers or partners assisting in service delivery (e.g., freelancers, assistants, editors)
Third-party payment processors (if applicable)
Authorities or regulators, if required by law
With your explicit consent, we may also share select photos or videos for marketing or portfolio purposes on our website or social media platforms

We will never sell your personal data.

5. Use of Cookies

Our website uses cookies to improve user experience and analyze website performance. Cookies are small files stored on your browser to recognize repeat visits.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect some functionality of the website.

6. Social Media Usage Consent

From time to time, we may wish to showcase our work—including photos and videos taken during your session or event—on our website, Facebook, Instagram, TikTok, or other platforms.

We will always ask for your written or digital consent before sharing any identifiable media of you, your event, or your guests online. This is typically done via:

A consent checkbox during booking, OR
A signed photography release form

You have the right to decline or withdraw this consent at any time. If you withdraw consent, we will remove the media within a reasonable period.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes stated above, or as required by law. For example:

Booking and transaction records: up to 5 years (for auditing/tax purposes)
Photos and videos: retained as long as necessary for delivery, backups, and portfolio (with your consent)

You may request deletion of your data at any time, subject to legal and contractual obligations.

8. Your Rights Under the Data Privacy Act

As a data subject, you have the right to:

Be informed of how your data is being processed
Access the personal data we hold about you
Object to processing under certain conditions
Request correction of inaccurate or outdated data
Request deletion or blocking of your data
File a complaint with the National Privacy Commission (NPC)

To exercise your rights, please contact us at the details below.

9. Data Security Measures

We implement appropriate technical and organizational measures to protect your personal data, including:

Encrypted storage of digital files
Secure backups
Restricted access to client information
Secure communication via HTTPS

While we strive to protect your data, no method of transmission over the internet is 100% secure.

10. Children’s Privacy

Our services and website are not intended for children under 13 years of age. We do not knowingly collect personal information from minors without verified parental consent.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.